Understanding Social Web Privacy Rights!

Social networking sites provide a great way to stay in touch with friends, family, and associates. By simply providing some information about yourself on one of these websites others can search for you and find out what you’ve been up to over the years by looking at your pictures and reading through the information you’ve provided the website. While these social sites have a lot of perks, many users have discovered that posting comments, pictures, and other personal information on social networking sites have left them vulnerable and resulted in acts ranging from being laid off to having their identity stolen. As citizens of the United States, we have a right to privacy through the Bill of Rights. Most of our privacy laws protect a person’s medical information and financial records. Because social sites have only recently gained popularity there are few laws that protect a person’s privacy on sites like Facebook.

In 1986, the Electronic Communications Privacy Act was established. This law allows law enforcement officials to access information stored on a server using a subpoena (a subpoena requires an individual to make certain information available, whereas a search warrant allows an officer to search for and take possession of information). The problem with this law is that it hasn’t been updated since the internet and social networking sites have become as popular as they are. As a result, it is incredibly easy for officials to obtain certain, personal information that may be stored on a website’s server. Modifications to this law would create more requirements for officials seeking information from a website’s server, thus more privacy would be ensured.

The Children’s Online Privacy Act was put in place more recently than the privacy act of 1986. The purpose of the Children’s Online Privacy Act is to protect children under the age of 13. Websites targeted towards individuals under the age of 13 years are limited in the types of information they can request from a user and make available to advertisers. Additionally, most social networking sites require that a user be older than 13. This law protects parents and their young children from predators and various scams.

Many states have created their own laws to protect the privacy of their residents on the internet. Sometimes these laws are so complex a lawyer might have to read them twice. For example, the California Online Privacy Act requires that any website collecting personal information from Californians have an obviously posted privacy policy. This law also requires that the privacy policy informs individuals of the type of information that will be gathered, what other groups may access that information, and how individuals will be notified of any changes made to the privacy policy and when those changes will take place. Other states have created laws to protect the privacy of students, employees, and those seeking employment. In California employers and educational institutions may not ask for an individual’s login information or other account information for social networking sites.

To ensure your personal information is handled responsibly, you should always read over a website’s privacy policy before entering your personal information on that site. It’s also a good idea to look at your state’s privacy laws and how they relate to the internet to make sure your right to privacy isn’t violated.

How SEO is Destroying Web Content for Consumers

SEO may be perceived as the holy grail of Internet marketing, but an obsession with search engines and their algorithms has actually destroyed web content for consumers. Since SEO’s sole intention is to help consumers find a website in the first place, it makes no sense for businesses to adopt search engine optimization strategies that do nothing to help the actual people who will be visiting the website in question.

Before SEO Got Out of Hand

Before search engine optimization was an obsession with marketers, Internet websites were full of useful information. This information was shared from consumer to consumer, and most of the websites that were viewed on a regular basis were popular simply because consumers had heard of them through word of mouth. The content on the average popular website was high quality and informative. As search engines such as Google became more popular as an information gathering tool, however, the trend toward high-quality content was replaced with the trend to use backdoor search engine optimization strategies.

The SEO Panic Trend

When marketers started to realize that the ranking on a Google search results page was the best way to guarantee a high quantity of web traffic, the focus shifted from the consumer to the search engine. Today, marketers spiral into a panic whenever Google releases an update to its extensive algorithm. Changes in the emphasis on links, anchor text, keywords, meta tags, and other SEO strategies cause an uproar. The needs of the consumer have been forgotten.

Focusing on Search Engines

Focusing on the search engines is a problem for the consumer because the high-quality content does not necessarily translate into predominant search engine rankings. A consumer who searches for “lawn and garden services” may be directed to websites that employ the great use of keywords and meta tags but that offers virtually no important or significant information to the consumer.

SEO Content Neglects the Consumer

Search engine optimization practices, therefore, have developed a reputation for neglecting the needs of the consumer. When keyword usage was the biggest SEO factor, business marketers started hiring poor quality writers to create massive amounts of content. The quality of the content didn’t matter. The information contained in the content was not a priority. All that mattered was how many times a specific keyword was used within the content. Consumers were directed to websites that featured the same phrases repeated over and over again. The quality of web content across the Internet took a huge hit.

Consumers are Tuning Out SEO Content

Now, consumers are tuning out SEO content. Articles that are rich in keywords and that appeal to a Google algorithm may pop up at the top of the search engine list. However, consumers who visit the featured websites and encounter content that is clearly written with an algorithm in mind may quickly leave the website and seek information elsewhere. In fact, websites that do not feature content directed toward the consumer may be perceived as dishonest and low quality. The ranking of a website on a search engine’s results pages doesn’t necessarily turn leads into customers any longer.

The Bottom-Up Strategy that will Save SEO

If you want to save search engine optimization and put it to practical, long-term use, you have to start writing for the consumer again. Instead of focusing on writing the content that will start to bring consumers to your door, focus on writing the content that you would create if your website were already flooded with interested consumers. This bottom-up strategy will help to improve your website’s quality. Consumers are always on the lookout for websites that answer their questions, provide them with solutions, and care about their needs. Don’t waste time trying to drive consumers to a website that doesn’t accomplish these tasks. Create content that helps the consumer, and consumers will find you.

SEO Tips For The Website Designers That You Need To Pay Heed To

Most web designers these days do more than just designing the feel and look of the website. In fact, they usually play a major part in writing and designing the front-end code. SEO or search engine optimization is one of the biggest things that the designer needs to understand as it falls among his core responsibilities to design a website in such a manner that it maintains the SEO perspective of the website.

SEO Tips

While SEO is an important part of web designing, there are many web designers who aren’t aware of what SEO means. In order to make a website fully optimized, here are some SEO tips that you should take into account.

The code should be prettier than the design: While you build the front end of your website, you should ensure using a semantic code. When you use descriptive tags to create your pages, the search engines will be able to read and get a better comprehension of the content. The process of styling your website will become clearer and easier. So, pay more attention to the code.

  1. Use your keywords cleverly: Keywords are some of those most important words that describe your content. It is vital for you to place all the keywords in a strategic manner throughout the entire page of the website. Some places where you can insert the keywords are the URL, the title tag, and the main heading tags. Although the keywords should also be placed in the middle of the content, in the body of the content, you need not place them too often as this might cause keyword stuffing.
  2. The titles of the page should be unique: Being a web designer, you should be aware of the fact that each page should have a title attribute and each of them should be unique. In case you use the same title for different pages, the search engines will assume that all the pages on your website are on the same subject.
  3. Pay heed to the images: The search engines usually pay a huge attention to the links and therefore when you use linking to some relevant content, you should be sure that it describes the content. For instance, if you wished to tell your readers through a link where they could learn about Photoshop, “read more on Photoshop” would be a better option than just “read more”.
  4. Don’t use Flash: Although you might feel tempted to whip out some attractive drop-down effects for the navigation of the website, yet you should not use it. Usually, search engines have trouble reading Flash and this means that the links in the navigation can’t be followed when you use Flash.
  5. Therefore, when you’re someone who doesn’t want to lose the traffic due to website designing mistakes, you may follow the above-mentioned tips. If you’re not much aware of the different designing strategies, hire a professional web designer for your website.